Books are made of win, cont’d: Chip Kidd gets skanky

…and gives a hilarious and enlightening talk on the creation of some of his iconic book covers:

My job was to ask this question: “What do the stories look like?” […] We bring stories to the public. The stories can be anything, and some of them are actually true. But they all have one thing in common: They all need to look like something. They all need a face. Why? To give you a first impression of what you are about to get into. […]

The book designer’s responsibility is threefold: to the reader, to the publisher and, most of all, to the author. I want you to look at the author’s book and say, “Wow! I need to read that.”

And just as I’m watching this and thinking “That’s another thing that’s lost in an e-book,” Kidd agrees: “Try experiencing that on a Kindle!”

Don’t get me started. Seriously. Much is to be gained by eBooks: ease, convenience, portability. But something is definitely lost: tradition, a sensual experience, the comfort of thingy-ness — a little bit of humanity.

Watch the video, though. It’s a lot funnier than the serious quotes I’ve pulled out.

More reasons why books are made of win here.

(via TED)

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